AI website prompts: 30 copy-ready prompts that get great designs

01The five-part prompt formula

Most weak results come from prompts that list features ("hero, three cards, testimonials, footer") and say nothing about the business. A designer would ask who it is for and how it should feel before drawing a box; an AI builder works the same way. Give it those answers and the layout follows.

02Landing page prompts

For one-page sites with a single goal: a launch, a waitlist, an event or an offer.

• A launch page for a habit-tracking app for night-shift nurses. Calm, dark and quiet. The goal is joining the waitlist; mention it works offline.
• A landing page for a weekend pottery workshop in Lisbon. Warm, handmade, sunlit. The goal is booking a seat; there are only eight per class.
• A landing page for an AI meeting-notes tool for small agencies. Crisp and confident, mostly white with one strong accent. The goal is a free trial.
• An event page for a 200-person design conference in Berlin. Bold, typographic, black and electric yellow. The goal is buying a ticket before early-bird ends.
• A page for a $29 online course on sourdough baking. Friendly and practical. The goal is enrolling; the course has 14 short videos.
• A waitlist page for an electric cargo bike for city parents. Playful, bright, outdoorsy. The goal is reserving with a refundable deposit.

03Portfolio and personal site prompts

For designers, developers, photographers, writers and freelancers who want work to speak first.

• A portfolio for a brand designer who works with food and drink companies. Editorial and generous with white space. Case studies first; the goal is an enquiry.
• A personal site for a backend engineer looking for a staff role. Minimal, monospace accents, dark. Projects, writing, and a clear way to get in touch.
• A wedding photographer's portfolio. Soft, romantic, film-like. Big images, few words; the goal is checking date availability.
• A site for a freelance copywriter for SaaS companies. Sharp, witty, confident. Before-and-after examples; the goal is booking a call.
• An illustrator's portfolio with a playful, hand-drawn feel and bright colors. Gallery first; the goal is commissions.
• A speaker's site for a leadership coach. Polished and warm. Talks, testimonials from event organisers, and a booking form.

04Business and local service prompts

For businesses where trust, location and opening hours decide the sale.

• A website for a family dental practice in Austin. Calm and reassuring for nervous parents. The goal is booking online; we see children from age two.
• A site for a neighbourhood bakery. Warm, rustic, appetising. Today's bakes, opening hours and pre-orders for weekend cakes.
• A website for an independent electrician serving Leeds. Trustworthy, clear, no jargon. The goal is a quote request; mention 24-hour emergency callouts.
• A site for a yoga studio. Airy, natural, quiet. Class timetable first; the goal is booking a free first class.
• A law firm specialising in tenant rights. Serious but approachable, plain English. The goal is a free consultation request.
• A website for a dog-walking service. Cheerful and friendly. Service areas, prices and a simple booking form.

05Online store prompts

For shops, keep the prompt focused on the product and the buyer. How to make an ecommerce website with AI covers checkout and payments.

• An online store for handmade ceramic mugs. Earthy, tactile, natural light. Product grid first; each mug is one of a kind.
• A store for a sustainable sneaker brand. Clean, modern, confident. Highlight materials and a 60-day return policy.
• A shop selling specialty loose-leaf tea. Calm, refined, Japanese-inspired. Bestsellers, brewing guides and a subscription option.
• A store for vintage film cameras. Nostalgic, warm, a little retro. Each camera tested; show condition grades clearly.
• A skincare brand for sensitive skin. Soft, clinical, trustworthy. Ingredients front and centre; the goal is a starter kit purchase.
• A print shop for illustrated city maps. Playful and colorful. Shop by city; mention frames are made to order.

06SaaS and startup prompts

Software sites live or die on how fast a visitor understands the product. How to build a SaaS website with AI has the full structure.

• A homepage for an invoicing tool for freelancers. Friendly, trustworthy, lots of white. The goal is a free signup; mention it sends automatic reminders.
• A site for a developer API that turns PDFs into structured data. Technical, dark, precise. Code sample in the hero; the goal is getting an API key.
• A homepage for an HR tool for 20-to-200-person companies. Warm and human, not corporate. The goal is booking a demo.
• A startup site for an AI tutor for high-school maths. Encouraging, bright, clear. Separate paths for students and parents.
• A product site for a privacy-first analytics tool. Minimal, calm, confident. Compare it plainly with cookie-based tools; the goal is a trial.
• A homepage for a project-management app for architects. Precise and visual, with drawings as texture. The goal is a 14-day trial.

07Prompts for the second round

The first version is a draft. These follow-ups fix the most common problems in one message each; send them one at a time so you can see what each did.

• Make the headline say what we do in under eight words.
• Use one accent color only, and make the main button the only thing in that color.
• Replace the generic copy with these real details: [paste prices, city, years, numbers].
• Move pricing above the FAQ and cut the FAQ to the five questions customers actually ask.
• Make it feel more [editorial / premium / playful]: change the type and spacing, not the content.
• Check the phone layout: larger tap targets, shorter paragraphs, no side-by-side columns.