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How to write a prompt for an AI website builder, with examples

The prompt decides most of what an AI website builder makes. A simple structure, real examples, and the follow-up prompts that turn a draft into a site.

The short answer

Describe the business, the audience, the feeling and the one action you want, in one or two sentences. Skip feature lists and layout instructions at first; let the builder propose a design, then refine with short, specific follow-ups.

01The four-part prompt

Almost every good website prompt contains the same four ingredients:

  • Who: the business and what it does. 'A bakery in Brooklyn that sells sourdough and celebration cakes.'
  • For whom: the visitor. 'For locals ordering a birthday cake.'
  • Feel: two or three mood words. 'Warm, handmade, a little playful.'
  • Action: the one thing visitors should do. 'Order a cake online.'

02Examples that work

'A homepage for a two-person AI agency. Sharp and premium, for founders who want automation without the hype. The main action is booking a call.'

'A portfolio for a product designer. Minimal, with big serif type and lots of white space. Visitors should be able to see three case studies and email me.'

'A waitlist page for a fintech card for freelancers. Bold and dark, with a single email field and a short explanation of how it works.'

03What to leave out

Long feature lists and exact layouts ('a hero, then three cards, then a pricing table') tend to produce exactly the generic page you were trying to avoid. Describe the outcome and let the design pass decide the structure; you can always move things afterwards.

04Follow-up prompts that make the difference

Good follow-ups are small and specific. A few that fix the most common problems:

  • 'Make the headline half as long and twice as clear.'
  • 'Show the product working near the top instead of describing it.'
  • 'Use one accent colour only, for buttons and links.'
  • 'Make the most important feature card twice the size of the others.'
  • 'Rewrite this section for someone reading on a phone in a hurry.'
Where Orlume fits

In Orlume, a prompt like the ones above goes through a design pass before any code is written. Think Mode spends extra reasoning on design decisions before writing any code, covering hierarchy, brand personality and type contrast, for pages that need to be right rather than fast. Dream Mode builds an animated, custom bento grid with real hierarchy and an embedded product video in one click.

Free to start · No card required · Live in one click

Written by the Orlume team · Updated October 2026

Keep reading

Questions

Questions, answered.

The things people ask before they start building.

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How long should a website prompt be?

One or two sentences is usually best. Longer prompts work when they add context about the audience or feeling, not when they add layout instructions.

Can I give an AI website builder a reference design?

Some builders accept images. A site starts from a text prompt, or on paid plans from an uploaded screenshot or design.

Still stuck? Email us

Build something that doesn't look AI-made.

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