01Before you prompt: three decisions
AI is fast at building and slow at guessing. The clearer you are about three things, the better the first version will be, and the fewer rounds of changes you will need.
- What the site is for: sell a product, book appointments, collect a waitlist, show a portfolio.
- Who it is for: a sentence about the visitor, such as 'busy parents looking for a dentist nearby'.
- The one action you want: book, buy, sign up or get in touch. A good site is built around one.
02Write the prompt
A good website prompt reads like a brief to a designer, not a list of features. Name the business, the audience, the feeling and the main action. Leave the layout to the tool unless you have a strong opinion.
For example: 'A website for a family dental practice in Austin. Calm and reassuring, for parents who are nervous about the dentist. The main action is booking an appointment online.'
03Refine the first version
Treat the first version as a draft. Look at it on a phone as well as a laptop, then ask for changes one at a time, in plain language: 'make the headline shorter', 'move pricing above the FAQ', 'use a warmer accent colour'.
- 1Check the first screenCan a stranger tell what this is and what to do within five seconds?
- 2Check the wordsReplace any generic copy with real details: your prices, your city, your customers' words.
- 3Check the phone viewMost visitors arrive on a phone. Buttons should be easy to tap and text easy to read.
04Publish and point a domain at it
Most AI builders publish to a free address first. When you are happy, connect your own domain so the site looks established and is easy to share.
Before you announce it, check the basics: a page title and description for search engines, working links and forms, and fast loading on a phone.
05Keep it alive
A website is never finished. Add real photos as you get them, update prices and opening hours, and add pages for the questions customers actually ask. Fresh, specific content is what search engines and visitors reward.
Orlume is built for exactly this flow, with one difference that shows in the result: it designs before it builds. Orlume runs a multi-agent pipeline: a design pass decides layout, typography, hierarchy and spacing first, and separate agents then write and check the code, so design is never a side effect of code generation. Deployment is one click: press Publish in the workspace, pick a name, and the site is live at name.orlume.site with no hosting to set up.
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Written by the Orlume team · Updated October 2026
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