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Glossary· Design

What is a prototype?

A prototype is an interactive model of a page or product used to test how it works before it is fully built.

Definition

It can be clickable screens or a working build. AI website builders blur the line, because the first version they produce is already a working site.

Why it matters

Testing with something people can click reveals problems that static designs hide.

How to get it right

  • Test the main journey end to end.
  • Watch real people use it.
  • Change it quickly between tests.
  • Keep it as simple as the question you are testing.

Mistakes to avoid

  • Over-polishing before testing
  • Testing only with your own team
  • Treating a prototype as finished

Related terms

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Questions

Questions, answered.

The things people ask before they start building.

What is a prototype?

A prototype is an interactive model of a page or product used to test how it works before it is fully built. It can be clickable screens or a working build. AI website builders blur the line, because the first version they produce is already a working site.

Why does Prototype matter?

Testing with something people can click reveals problems that static designs hide.

How do you get prototype right?

Test the main journey end to end. Watch real people use it. Change it quickly between tests. Keep it as simple as the question you are testing.

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