
What is a type scale?
A type scale is a fixed set of font sizes, related by a ratio, used throughout a design.
Definition
Instead of choosing sizes one at a time, a type scale multiplies a base size by a ratio (such as 1.25 or 1.5) to produce a family of sizes for body text, subheadings and headings.
Why it matters
Consistent, clearly different sizes make hierarchy obvious and give a site a coherent, designed feel.
How to get it right
- Pick a base size of 16 to 18 pixels.
- Use a ratio large enough that steps look different.
- Limit yourself to five or six sizes.
- Make the largest heading dramatically larger than body text.
Mistakes to avoid
- Sizes that differ by one or two pixels
- Too many sizes
- Timid headings barely bigger than body text
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What is a type scale?
A type scale is a fixed set of font sizes, related by a ratio, used throughout a design. Instead of choosing sizes one at a time, a type scale multiplies a base size by a ratio (such as 1.25 or 1.5) to produce a family of sizes for body text, subheadings and headings.
Why does Type scale matter?
Consistent, clearly different sizes make hierarchy obvious and give a site a coherent, designed feel.
How do you get type scale right?
Pick a base size of 16 to 18 pixels. Use a ratio large enough that steps look different. Limit yourself to five or six sizes. Make the largest heading dramatically larger than body text.

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