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What is a type scale?

A type scale is a fixed set of font sizes, related by a ratio, used throughout a design.

Definition

Instead of choosing sizes one at a time, a type scale multiplies a base size by a ratio (such as 1.25 or 1.5) to produce a family of sizes for body text, subheadings and headings.

Why it matters

Consistent, clearly different sizes make hierarchy obvious and give a site a coherent, designed feel.

How to get it right

  • Pick a base size of 16 to 18 pixels.
  • Use a ratio large enough that steps look different.
  • Limit yourself to five or six sizes.
  • Make the largest heading dramatically larger than body text.

Mistakes to avoid

  • Sizes that differ by one or two pixels
  • Too many sizes
  • Timid headings barely bigger than body text

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What is a type scale?

A type scale is a fixed set of font sizes, related by a ratio, used throughout a design. Instead of choosing sizes one at a time, a type scale multiplies a base size by a ratio (such as 1.25 or 1.5) to produce a family of sizes for body text, subheadings and headings.

Why does Type scale matter?

Consistent, clearly different sizes make hierarchy obvious and give a site a coherent, designed feel.

How do you get type scale right?

Pick a base size of 16 to 18 pixels. Use a ratio large enough that steps look different. Limit yourself to five or six sizes. Make the largest heading dramatically larger than body text.

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