What is information architecture?
Information architecture is how a website's content is organised, labelled and connected.
Definition
It covers the site's pages and sections, the navigation, and the words used for each, so people can find what they need.
Why it matters
If visitors cannot find something, it does not exist for them. Clear structure also helps search engines understand the site.
How to get it right
- Group content the way visitors think, not the org chart.
- Use plain navigation labels.
- Keep important pages within a few clicks of home.
- Link related pages to each other.
Mistakes to avoid
- Clever menu labels
- Deep nesting
- Orphan pages nothing links to
Related terms
- WireframeA wireframe is a simple, low-detail layout of a page that shows structure without visual design.
- Meta descriptionA meta description is the short summary of a page that search engines may show under its title in results.
- Schema markupSchema markup is structured data added to a page so search engines and AI systems understand what it is about.
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More design terms
Questions, answered.
The things people ask before they start building.
What is information architecture?
Information architecture is how a website's content is organised, labelled and connected. It covers the site's pages and sections, the navigation, and the words used for each, so people can find what they need.
Why does Information architecture matter?
If visitors cannot find something, it does not exist for them. Clear structure also helps search engines understand the site.
How do you get information architecture right?
Group content the way visitors think, not the org chart. Use plain navigation labels. Keep important pages within a few clicks of home. Link related pages to each other.
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