Landing page questions, answered

A landing page should include a headline that says what you offer and for whom, a short supporting line, one primary call to action, proof that it works (customers, results, reviews), a plain explanation of what someone gets, answers to the main objections, and a closing call to action. Everything else is optional, and anything that distracts from the one action should go.

There is no single best landing page builder; there is a best one for your job. Carrd is the cheapest way to publish simple one-page sites. Unbounce is built for paid-ad campaigns with A/B testing. Framer and Webflow give the most design control. AI builders get a designed page live fastest from a description. Pick by budget, traffic source and how much you will test.

Yes, landing pages can rank on Google, but many do not because they are built to convert visitors rather than to answer a search. A page ranks when it matches what people search for, has enough useful content to satisfy that search, loads fast and is indexable. Thin one-screen pages built for ads rarely rank; pages that explain an offer thoroughly often do.

Usually not on a dedicated campaign page: removing the main navigation keeps visitors focused on the one action, and published tests show lifts from roughly nothing to a doubling of conversions. Keep navigation on pages people reach from search or that double as your homepage, where visitors need to explore and Google needs links to crawl.

No. A homepage introduces your whole business to every kind of visitor and helps them find their way; a landing page speaks to one audience about one offer and asks for one action. A new startup with a single product can use one page as both. Once you run campaigns or sell more than one thing, separate landing pages usually convert better.

Have one landing page for each distinct audience, offer or campaign whose visitors need a different message, not one per ad or keyword. A small business with one service may need one or two; a company running campaigns for several audiences might need dozens. More pages help when each speaks to a real difference; near-duplicates split traffic and create maintenance with no gain.

Index a landing page if it answers something people search for and you would be glad to have visitors arrive from Google. Use noindex for pages that only make sense after clicking an ad or email, near-duplicate variants, test versions and thank-you pages. Use a noindex meta tag or HTTP header, not robots.txt, because Google has to crawl a page to see that it should not be indexed.

A landing page costs anywhere from nothing to several thousand dollars. Building it yourself with a builder costs from free to about $20 to $100 a month in tool fees. A freelancer typically charges around $500 to $1,500 for a basic page, and an agency $1,000 to $5,000 or more. Custom-coded pages and ongoing testing and copywriting add to that.