Does a landing page need a privacy policy?

If it collects personal data such as email addresses, privacy laws in many places require you to explain how you use it, typically through a linked privacy policy.

Should social media links be on a landing page?

Usually not on a campaign page: they send visitors to distracting feeds. On a homepage or brand page, they are fine.

Should a landing page footer have navigation?

Not on single-goal campaign pages. Pages that rank in search or double as a homepage can carry a fuller footer.

What should be in a website footer?

NN/g lists utility links such as contact, privacy and terms, plus optional navigation, secondary links, testimonials and social links, depending on the page's purpose.

Features Community Guides Use cases Compare Tools Blog Pricing

Questions·Landing pages· 5 min read

Should a landing page have a footer?

Yes, but keep it minimal: privacy policy, terms and contact build trust and may be legally required. What a landing page footer needs and what to leave out.

The short answer

Yes, but a minimal one. A landing page footer should carry the links that build trust and may be legally required, such as the privacy policy, terms and contact details, plus your company name. Leave out the big multi-column footer of a homepage, with every product and social link, because those are exits from a page that exists for one action.

Keep a slim footer: privacy, terms, contact, company name and copyright.
If the page collects personal data, a privacy policy is generally required.
Drop large navigation footers and social links on campaign pages.
Nielsen Norman Group notes users go to footers specifically to look for this information.

01Why the footer stays when the menu goes

Removing a landing page's top navigation is common because those links lead away from the one action. The footer is different. Visitors who reach the bottom are often checking whether you are legitimate before they act, and Nielsen Norman Group's guide to web page footers notes that users go to footers specifically to find contact details, company information and policies.

A missing footer on a page asking for an email address or payment can itself look suspicious. A minimal one answers "who is behind this?" without offering ten ways to leave.

02What a landing page footer should include

Landing page footer: keep or drop
Item	Keep?	Why
Privacy policy link	Yes	Trust, and generally required when you collect personal data
Terms of service	Yes, if you sell or sign people up	Sets the terms of the transaction
Contact email or link	Yes	Proves a real business is behind the page
Company name and copyright	Yes	Basic legitimacy
Cookie settings	If you use non-essential cookies	Needed in many jurisdictions
Full site navigation	No, on campaign pages	Creates exits
Social media icons	Usually no	Sends visitors to feeds full of distractions
Newsletter signup	No, unless it is the goal	Competes with the main action

03The legal side

If your landing page collects personal data (an email address counts), many privacy laws require you to tell people how it will be used. The EU's GDPR, for example, lists the information you must provide when collecting personal data in Article 13, and California and other US states have their own privacy rules. A linked privacy policy in the footer is the conventional way to meet that.

Requirements depend on where you and your visitors are, so check what applies to you or ask a lawyer. Does a website need a privacy policy? covers the question in more detail.

04When a bigger footer makes sense

If the landing page is also your homepage, or it ranks in search and serves visitors who want to explore, a fuller footer helps. NN/g describes the footer as a second chance to convert visitors who were not persuaded by the main content, and as a place people go when they could not find what they wanted higher up. On a page whose job is routing, that is valuable; on a single-goal campaign page, it is a distraction. Should a landing page have navigation? applies the same logic to the top of the page.

Homepage acting as a landing page: a fuller footer is fine.
SEO landing page: helpful links to related pages support crawling.
Paid campaign page: minimal footer only.

06Trust elements that belong near the footer

The bottom of a landing page is a natural place for the reassurance that tips a hesitant visitor: a final testimonial, a guarantee, security or payment badges if you take money, and a closing call to action just above the footer. NN/g's footer guide mentions testimonials and awards as credibility signals that suit lesser-known brands in particular.

Place these above the footer line rather than inside it. The footer itself stays as quiet legal and contact information; the section just before it does the last bit of persuading. What should a landing page include? shows where the closing call to action fits in the overall structure.

What people who tried it say

Founders discussing landing pages on Indie Hackers commonly recommend stripping nonessential links from sales pages, while keeping basic trust elements such as policies and contact information.

Growth bite: remove all nonessential links from sales pages to increase conversionsIndie Hackers
A short post recommending removing extra links from sales pages to keep visitors focused; the discussion questions the evidence behind the most-cited example.

Looking for more first-hand opinions? Search Reddit for “should a landing page have a footer”. We link the live threads rather than summarizing them, so you read them in full.

Our take

a landing page without a footer looks like a scam, and one with a homepage footer looks like a homepage. One line of company name, policies and contact gets the trust without the exits.

Where this falls short

This is not legal advice: privacy and consumer laws vary by country and state, and what your footer must contain depends on what data you collect and where your visitors are.

Sources

1.Web page footers 101: design patterns and when to use each · Nielsen Norman Group
2.Art. 13 GDPR: Information to be provided where personal data are collected · gdpr-info.eu

Researched and written by the Orlume team · Updated October 2026

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Should a landing page have a footer?

01Why the footer stays when the menu goes

02What a landing page footer should include

03The legal side

04When a bigger footer makes sense

05Footer design details that matter

06Trust elements that belong near the footer

What people who tried it say

Sources

More on landing pages

People also ask.

Does a landing page need a privacy policy?

Should social media links be on a landing page?

Should a landing page footer have navigation?

What should be in a website footer?

Build something that doesn't look AI-made.

01Why the footer stays when the menu goes

02What a landing page footer should include

03The legal side

04When a bigger footer makes sense

05Footer design details that matter

06Trust elements that belong near the footer

What people who tried it say

Sources

More on landing pages

Related questions

People also ask.

Does a landing page need a privacy policy?

Should social media links be on a landing page?

Should a landing page footer have navigation?

What should be in a website footer?

Build something that doesn't look AI-made.