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Guides· Design· 2 min read

How to design a hero section that converts

The hero section decides whether visitors stay. What it must say, what it should show, and the patterns that make a first screen work.

The short answer

A hero section needs four things: a headline that states the outcome, a one-line explanation, one primary action and something that shows the product. Everything else is optional, and most heroes improve when you remove something.

01The four essentials

  1. 1Outcome headlineWhat the visitor gets, in their words. Not the product category.
  2. 2One line of contextWho it is for and how it works, in a sentence.
  3. 3One primary actionA single, high-contrast button. A second, quieter link is optional.
  4. 4Proof you can seeThe product itself, a short video or a real result.

02Patterns that work

  • Split: copy on the left, product on the right. Clear and familiar.
  • Centered with the product below: dramatic, good for a single strong visual.
  • Full-bleed image: best for physical places and products (hotels, restaurants, fashion).
Where Orlume fits

Orlume's design pass decides what leads your first screen and sets the type contrast so the headline reads as one. Dream Mode builds an animated, custom bento grid with real hierarchy and an embedded product video in one click.

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Written by the Orlume team · Updated October 2026

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What should be in a hero section?

An outcome headline, a line of context, one primary action and something that shows the product.

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