Can I sell websites made with AI?

01What the tools allow

AI website builders and coding assistants generally grant you rights to use their output, including commercially, subject to their terms. Some limit commercial use on free plans, require you to keep sites on their hosting, or restrict reselling access to the tool itself. Read the terms for the plan you use, especially sections on ownership of outputs, commercial use and code export. Do I own a website made with AI? covers ownership in more detail.

02Copyright and AI output

The US Copyright Office's AI initiative published Part 2 of its report, on copyrightability, on January 29, 2025. As IPWatchdog summarized, the Office concluded that prompts alone do not give users enough control to be the authors of the output, distinguishing AI used as a tool to assist creation from AI as a stand-in for human creativity. Human-authored material, such as your own writing, illustrations or modifications, can still be protected.

For a client website, this mostly matters at the edges. The business value is in the site working, not in exclusive copyright over every generated sentence. But if exclusivity matters, for example a logo or brand illustration, have a human create or substantially shape it.

03Be transparent with clients

You do not need to list every tool, any more than you would list Figma plugins. But do not claim hand-crafted work if it was generated, and mention AI use where it affects what the client gets: rights to images, uniqueness of a logo, or whether the site depends on a particular platform. Many clients are happy, even pleased, that AI makes the project faster and cheaper.

• State in your contract what you deliver and who owns it.
• Say which platform the site runs on and whether code can be exported.
• Use licensed or original images; check AI image terms.
• Avoid generating anything that imitates another brand.

04Add value the AI cannot

If a client could type a prompt and get the same result, they will eventually do that. What justifies your fee is everything around the generation: understanding their customers, writing copy in their voice, choosing what to emphasize, fixing the generic look, checking accessibility and speed, setting up SEO and analytics, and improving the site over time. How to make a website not look AI-generated covers the polish.

05Quality checks before handing over

• All placeholder text and stock filler replaced.
• Contact forms tested end to end.
• Unique page titles and descriptions; how to get my website on Google covers indexing.
• Images compressed and with alt text.
• Works on phones, tablets and desktop.
• Facts, prices and claims checked with the client.

06Related

Is selling websites profitable? covers the business model, and how much to charge for a website covers pricing AI-assisted work.

07Platform dependence

Some AI builders host the site themselves and do not let you export the code. That is fine for many small clients, but tell them: if the platform raises prices or closes, the site may need rebuilding. Where portability matters, choose tools that produce standard code you can move.