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How to redesign your website with AI

A step-by-step way to redesign an existing website with AI: keep what works, fix the first screen, and avoid losing the search traffic you already have.

The short answer

Audit what works on your current site, describe the new direction to an AI builder with your real content, rebuild page by page, and keep your existing URLs (or redirect them) so you do not lose search traffic.

01Start with what works

Before changing anything, note which pages get traffic, which bring in customers and which questions people ask. A redesign should make those stronger, not replace them.

02Describe the new direction

Give the AI your real content and a new feeling: 'Our current site feels dated and cluttered. Redesign it to feel calm and premium, keep the services and pricing, and make booking the main action.'

03Protect your search traffic

  • Keep page URLs the same where you can.
  • If a URL must change, set up a permanent (301) redirect from the old one.
  • Keep page titles and the main content of pages that rank well.
Where Orlume fits

A site starts from a text prompt, or on paid plans from an uploaded screenshot or design. Orlume's design pass then gives the redesign real hierarchy, type and spacing.

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Written by the Orlume team · Updated October 2026

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Questions

Questions, answered.

The things people ask before they start building.

Will a redesign hurt my SEO?

Not if you keep URLs or redirect them, and keep the content that ranks. Most SEO losses from redesigns come from broken links and deleted pages.

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