What is a meta description?
A meta description is the short summary of a page that search engines may show under its title in results.
Definition
It is set in the page's HTML. It does not directly affect ranking, but a clear, relevant description can raise the share of searchers who click.
Why it matters
Two results at the same position can get very different clicks; the description is part of the pitch.
How to get it right
- Keep it under about 155 characters.
- Say what the page offers and for whom.
- Match the search intent.
- Write a unique one for every page.
Mistakes to avoid
- Duplicate descriptions
- Keyword lists
- Descriptions that promise what the page does not deliver
Related terms
- Title tagThe title tag is a page's title as shown in the browser tab and as the clickable headline in search results.
- Open Graph imageAn Open Graph image is the picture shown when a link to a page is shared on social media or in chat apps.
- Schema markupSchema markup is structured data added to a page so search engines and AI systems understand what it is about.
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What is a meta description?
A meta description is the short summary of a page that search engines may show under its title in results. It is set in the page's HTML. It does not directly affect ranking, but a clear, relevant description can raise the share of searchers who click.
Why does Meta description matter?
Two results at the same position can get very different clicks; the description is part of the pitch.
How do you get meta description right?
Keep it under about 155 characters. Say what the page offers and for whom. Match the search intent. Write a unique one for every page.
Still stuck? Email usBuild something that doesn't look AI-made.
Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.
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