What is a landing page?
A landing page is a single page built to turn a specific visitor into a specific action.
Definition
Unlike a homepage, which introduces everything, a landing page focuses on one offer for one audience, often the page an ad, email or post links to.
Why it matters
Focus converts. Removing everything unrelated to the one action usually lifts sign-ups and sales compared with sending people to a general homepage.
How to get it right
- One audience, one offer, one action.
- Match the headline to the ad or link that sent people there.
- Show proof near the top.
- Answer objections before the final button.
Mistakes to avoid
- Full site navigation that leads visitors away
- Several offers on one page
- Slow loading on mobile
Related terms
- Call to action (CTA)A call to action is the button or link that asks the visitor to take the page's main next step.
- Social proofSocial proof is evidence that other people use, trust or recommend a product.
- A/B testingA/B testing compares two versions of a page by showing each to a share of visitors and measuring which converts better.
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More conversion terms
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The things people ask before they start building.
What is a landing page?
A landing page is a single page built to turn a specific visitor into a specific action. Unlike a homepage, which introduces everything, a landing page focuses on one offer for one audience, often the page an ad, email or post links to.
Why does Landing page matter?
Focus converts. Removing everything unrelated to the one action usually lifts sign-ups and sales compared with sending people to a general homepage.
How do you get landing page right?
One audience, one offer, one action. Match the headline to the ad or link that sent people there. Show proof near the top. Answer objections before the final button.
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