Should your landing page have a product video?

When a product video helps a landing page, when it hurts, how long it should be, and where to put it so it doesn't slow the page down.

The short answer

Yes, if your product is easier to show than to explain, which is true of most software. Keep it short (under a minute), silent by default with captions, near the top, and loaded only when it comes into view so it does not slow the page.

01When video helps

Software with a visual interface: seeing it work removes doubt.
Products with a 'how it works' that takes more than two sentences.
Anything visitors cannot try instantly.

02How to do it well

Short: 20 to 60 seconds, showing one workflow end to end.
Silent by default, with on-screen captions; most visitors will not turn sound on.
Placed near the top, framed like the product itself.
Lazy-loaded, so it does not delay the rest of the page.

Where Orlume fits

Dream Mode builds an animated, custom bento grid with real hierarchy and an embedded product video in one click. Both modes are switches on the prompt box and are available on paid plans.

Free to start · No card required · Live in one click

Written by the Orlume team · Updated October 2026

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Questions

Questions, answered.

The things people ask before they start building.

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How long should a landing page video be?

Usually 20 to 60 seconds, showing one workflow end to end.

Can an AI website builder add a product video?

Yes. Orlume's Dream Mode embeds a product video in the page.

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