What is microcopy?
Microcopy is the small text on buttons, forms, labels and messages that guides people through an action.
Definition
Button labels, form hints, error messages and the reassurance under a sign-up field ('no spam, unsubscribe anytime') are microcopy.
Why it matters
Small words remove big doubts at the moment of action. A clear label or one reassuring line can noticeably change how many people complete a form.
How to get it right
- Say what happens next.
- Answer the worry at that moment: cost, spam, time.
- Write error messages that say how to fix the problem.
- Keep it short and plain.
Mistakes to avoid
- 'Submit' on every button
- Error messages that blame the user
- Jargon in forms
Related terms
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More conversion terms
Questions, answered.
The things people ask before they start building.
What is microcopy?
Microcopy is the small text on buttons, forms, labels and messages that guides people through an action. Button labels, form hints, error messages and the reassurance under a sign-up field ('no spam, unsubscribe anytime') are microcopy.
Why does Microcopy matter?
Small words remove big doubts at the moment of action. A clear label or one reassuring line can noticeably change how many people complete a form.
How do you get microcopy right?
Say what happens next. Answer the worry at that moment: cost, spam, time. Write error messages that say how to fix the problem. Keep it short and plain.
Still stuck? Email usBuild something that doesn't look AI-made.
Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.
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