What is generative engine optimization?
Generative engine optimization is the practice of making content more likely to be cited by AI assistants such as ChatGPT, Perplexity and Google's AI answers.
Definition
It builds on SEO: AI assistants favour pages that answer questions directly, state facts clearly, are easy to crawl and are corroborated by other sources.
Why it matters
More people now ask assistants instead of searching, so being the source an assistant quotes is a new route to visitors.
How to get it right
- Answer the question in the first sentence.
- State facts plainly and consistently across pages.
- Let AI crawlers access the site.
- Earn mentions on other trusted sites.
Mistakes to avoid
- Vague, padded content
- Contradicting yourself across pages
- Blocking AI crawlers you want to be cited by
Related terms
- llms.txtllms.txt is a plain-text file at a website's root that gives AI assistants a concise, readable summary of the site.
- Schema markupSchema markup is structured data added to a page so search engines and AI systems understand what it is about.
- Meta descriptionA meta description is the short summary of a page that search engines may show under its title in results.
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What is generative engine optimization?
Generative engine optimization is the practice of making content more likely to be cited by AI assistants such as ChatGPT, Perplexity and Google's AI answers. It builds on SEO: AI assistants favour pages that answer questions directly, state facts clearly, are easy to crawl and are corroborated by other sources.
Why does Generative engine optimization matter?
More people now ask assistants instead of searching, so being the source an assistant quotes is a new route to visitors.
How do you get generative engine optimization right?
Answer the question in the first sentence. State facts plainly and consistently across pages. Let AI crawlers access the site. Earn mentions on other trusted sites.
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