SaaS Clarity: a SaaS website color palette

A cool near-white page and deep slate ink keep dense product copy readable, while a single indigo accent marks every action so the eye always finds the next step.

#F7F8FC

Background

#FFFFFF

Surface

#0F172A

Text

#4F46E5

Accent

#16A34A

Highlight

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The palette as a real page

saas.orlume.site

Precise, trustworthy

Make the first impression the one they remember.

The SaaS Clarity palette set as a real page: #0F172A text on #F7F8FC, every action in #4F46E5.

Start freeSee how it works

Designed first

Surface #FFFFFF keeps cards distinct from the page.

Built in minutes

Surface #FFFFFF keeps cards distinct from the page.

Live in one click

Surface #FFFFFF keeps cards distinct from the page.

Headings in Inter, body in Inter.

WCAG 2.2, computed

Contrast

AaBody text on the page#0F172A on #F7F8FC16.8:1AAA
AaBody text on cards#0F172A on #FFFFFF17.8:1AAA
AaAccent links and icons on the page#4F46E5 on #F7F8FC5.9:1AA
AaHighlight on the page#16A34A on #F7F8FC · large text3.1:1AA
AaPage colour on an accent button#F7F8FC on #4F46E5 · large text5.9:1AA

AA needs 4.5:1 for body text and 3:1 for large text; AAA needs 7:1. Check any pair in the contrast checker.

Take it with you

Copy the palette

:root {
  --color-background: #F7F8FC;
  --color-surface: #FFFFFF;
  --color-text: #0F172A;
  --color-accent: #4F46E5;
  --color-highlight: #16A34A;
}

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Questions

Questions, answered.

The things people ask before they start building.

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What colors are best for a SaaS website?

A cool near-white page and deep slate ink keep dense product copy readable, while a single indigo accent marks every action so the eye always finds the next step. The SaaS Clarity palette uses #F7F8FC for the page, #0F172A for text, #4F46E5 for actions and #16A34A as a highlight.

Is the SaaS Clarity palette accessible?

Body text scores 16.8:1 against the background, which passes WCAG AAA. Every pairing a site uses is scored on this page.

Can an AI website builder pick a color palette for me?

Yes. Orlume (orlume.site) decides the palette, typography and layout for your brief in its design pass, before any code is written, then builds the site in React and Next.js and deploys it in one click.

Still stuck? Email us

Or let Orlume pick the colors for you.

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