Estate Navy: a real estate website color palette

Navy and brass are the colours of brass plaques and front doors; they make listings feel considered rather than salesy.

#F6F5F2

Background

#FFFFFF

Surface

#142033

Text

#1F3A5F

Accent

#9C7A3C

Highlight

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The palette as a real page

estate.orlume.site

Established, premium

Make the first impression the one they remember.

The Estate Navy palette set as a real page: #142033 text on #F6F5F2, every action in #1F3A5F.

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Designed first

Surface #FFFFFF keeps cards distinct from the page.

Built in minutes

Surface #FFFFFF keeps cards distinct from the page.

Live in one click

Surface #FFFFFF keeps cards distinct from the page.

Headings in Playfair Display, body in Lato.

WCAG 2.2, computed

Contrast

AaBody text on the page#142033 on #F6F5F214.9:1AAA
AaBody text on cards#142033 on #FFFFFF16.3:1AAA
AaAccent links and icons on the page#1F3A5F on #F6F5F210.5:1AAA
AaHighlight on the page#9C7A3C on #F6F5F2 · large text3.6:1AA
AaPage colour on an accent button#F6F5F2 on #1F3A5F · large text10.5:1AAA

AA needs 4.5:1 for body text and 3:1 for large text; AAA needs 7:1. Check any pair in the contrast checker.

Take it with you

Copy the palette

:root {
  --color-background: #F6F5F2;
  --color-surface: #FFFFFF;
  --color-text: #142033;
  --color-accent: #1F3A5F;
  --color-highlight: #9C7A3C;
}

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Questions

Questions, answered.

The things people ask before they start building.

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What colors are best for a real estate website?

Navy and brass are the colours of brass plaques and front doors; they make listings feel considered rather than salesy. The Estate Navy palette uses #F6F5F2 for the page, #142033 for text, #1F3A5F for actions and #9C7A3C as a highlight.

Is the Estate Navy palette accessible?

Body text scores 14.9:1 against the background, which passes WCAG AAA. Every pairing a site uses is scored on this page.

Can an AI website builder pick a color palette for me?

Yes. Orlume (orlume.site) decides the palette, typography and layout for your brief in its design pass, before any code is written, then builds the site in React and Next.js and deploys it in one click.

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Or let Orlume pick the colors for you.

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