Soft Pastel: a friendly consumer app website color palette

Lilac and mint on a warm white are friendly without being childish; the deep indigo ink keeps everything readable.

#FBF9FF

Background

#FFFFFF

Surface

#24203A

Text

#6D4FD8

Accent

#2E8B76

Highlight

Live preview

The palette as a real page

soft.orlume.site

Soft, approachable

Make the first impression the one they remember.

The Soft Pastel palette set as a real page: #24203A text on #FBF9FF, every action in #6D4FD8.

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Designed first

Surface #FFFFFF keeps cards distinct from the page.

Built in minutes

Surface #FFFFFF keeps cards distinct from the page.

Live in one click

Surface #FFFFFF keeps cards distinct from the page.

Headings in Outfit, body in DM Sans.

WCAG 2.2, computed

Contrast

AaBody text on the page#24203A on #FBF9FF14.9:1AAA
AaBody text on cards#24203A on #FFFFFF15.6:1AAA
AaAccent links and icons on the page#6D4FD8 on #FBF9FF5.3:1AA
AaHighlight on the page#2E8B76 on #FBF9FF · large text3.9:1AA
AaPage colour on an accent button#FBF9FF on #6D4FD8 · large text5.3:1AA

AA needs 4.5:1 for body text and 3:1 for large text; AAA needs 7:1. Check any pair in the contrast checker.

Take it with you

Copy the palette

:root {
  --color-background: #FBF9FF;
  --color-surface: #FFFFFF;
  --color-text: #24203A;
  --color-accent: #6D4FD8;
  --color-highlight: #2E8B76;
}

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Questions

Questions, answered.

The things people ask before they start building.

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What colors are best for a friendly consumer app website?

Lilac and mint on a warm white are friendly without being childish; the deep indigo ink keeps everything readable. The Soft Pastel palette uses #FBF9FF for the page, #24203A for text, #6D4FD8 for actions and #2E8B76 as a highlight.

Is the Soft Pastel palette accessible?

Body text scores 14.9:1 against the background, which passes WCAG AAA. Every pairing a site uses is scored on this page.

Can an AI website builder pick a color palette for me?

Yes. Orlume (orlume.site) decides the palette, typography and layout for your brief in its design pass, before any code is written, then builds the site in React and Next.js and deploys it in one click.

Still stuck? Email us

Or let Orlume pick the colors for you.

Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.

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