
Earth Tones: a earth tones website color palette
Earth tones borrow from soil, clay, bark and moss. Layered sand and clay with a deep umber ink feel handmade and honest, right for crafts, coffee and outdoor brands.
#F3EDE4
Background
#FAF6F0
Surface
#2B2118
Text
#7A4E2D
Accent
#6E7B4F
Highlight
The palette as a real page
Make the first impression the one they remember.
The Earth Tones palette set as a real page: #2B2118 text on #F3EDE4, every action in #7A4E2D.
Designed first
Surface #FAF6F0 keeps cards distinct from the page.
Built in minutes
Surface #FAF6F0 keeps cards distinct from the page.
Live in one click
Surface #FAF6F0 keeps cards distinct from the page.
Headings in Crimson Text, body in Work Sans.
Contrast
- AaBody text on the page#2B2118 on #F3EDE413.5:1AAA
- AaBody text on cards#2B2118 on #FAF6F014.6:1AAA
- AaAccent links and icons on the page#7A4E2D on #F3EDE46.1:1AA
- AaHighlight on the page#6E7B4F on #F3EDE4 · large text3.9:1AA
- AaPage color on an accent button#F3EDE4 on #7A4E2D · large text6.1:1AA
AA needs 4.5:1 for body text and 3:1 for large text; AAA needs 7:1. Check any pair in the contrast checker.
Copy the palette
:root {
--color-background: #F3EDE4;
--color-surface: #FAF6F0;
--color-text: #2B2118;
--color-accent: #7A4E2D;
--color-highlight: #6E7B4F;
}Every color and what it is for
| Role | HEX | RGB | HSL | Use it for | Share |
|---|---|---|---|---|---|
| AaBackground | #F3EDE4 | rgb(243, 237, 228) | hsl(36, 38%, 92%) | The page itself, behind everything. Text on it reads best in black. | About 60% |
| AaSurface | #FAF6F0 | rgb(250, 246, 240) | hsl(36, 50%, 96%) | Cards, panels, the header and form fields, set apart from the page. Text on it reads best in black. | About 20 to 30% |
| AaText | #2B2118 | rgb(43, 33, 24) | hsl(28, 28%, 13%) | Headings and body copy: every word meant to be read. Text on it reads best in white. | All reading text |
| AaAccent | #7A4E2D | rgb(122, 78, 45) | hsl(26, 46%, 33%) | Buttons, links and active states only, so the next action is always obvious. Text on it reads best in white. | About 10% |
| AaHighlight | #6E7B4F | rgb(110, 123, 79) | hsl(78, 22%, 40%) | Small moments: badges, success states, a key number or tag. Text on it reads best in black. | A few percent |
The accent, from 50 to 900
Five colors cover the page; a real site also needs lighter and darker steps of the accent for hover states, tinted backgrounds, borders and focus rings. These are mixed from #7A4E2D toward white and black, with 500 as the accent itself.
- 50
#F8F6F5 - 100
#EBE4E0 - 200
#D0C1B6 - 300
#B69E8C - 400
#97755B - 500
#7A4E2D - 600
#684226 - 700
#53351F - 800
#3D2717 - 900
#291B0F
@theme {
--color-accent-50: #F8F6F5;
--color-accent-100: #EBE4E0;
--color-accent-200: #D0C1B6;
--color-accent-300: #B69E8C;
--color-accent-400: #97755B;
--color-accent-500: #7A4E2D;
--color-accent-600: #684226;
--color-accent-700: #53351F;
--color-accent-800: #3D2717;
--color-accent-900: #291B0F;
}More website color palettes
Questions, answered.
The things people ask before they start building.
What colors are best for an earth tones website?
Earth tones borrow from soil, clay, bark and moss. Layered sand and clay with a deep umber ink feel handmade and honest, right for crafts, coffee and outdoor brands. The Earth Tones palette uses #F3EDE4 for the page, #2B2118 for text, #7A4E2D for actions and #6E7B4F as a highlight.
Is the Earth Tones palette accessible?
Body text scores 13.5:1 against the background, which passes WCAG AAA. Every pairing a site uses is scored on this page.
What are the hex codes for the Earth Tones palette?
Background #F3EDE4, Surface #FAF6F0, Text #2B2118, Accent #7A4E2D, Highlight #6E7B4F. Every color is listed on this page in HEX, RGB and HSL, with CSS and Tailwind variables to copy.
How should I use these colors on an earth tones website?
Use #F3EDE4 for about 60% of the page, #FAF6F0 for cards and panels, #2B2118 for all reading text, and keep #7A4E2D for buttons and links only, about 10% of the page, so actions stand out. Save #6E7B4F for small details such as badges and success states.
Can an AI website builder pick a color palette for me?
Yes. Orlume (orlume.site) decides the palette, typography and layout for your brief in its design pass, before any code is written, then builds the site in React and Next.js and deploys it in one click.

Or let Orlume pick the colors for you.
Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.
- Free to start
- No card required
- Publish to a live URL
- You own the code
