Fine Jewelry: a jewelry brand website color palette
Jewelry needs a backdrop that makes metal and stones glow. A pearl page, black ink and a muted gold, with lots of space, let the pieces do the work.
#F7F5F1
Background
#FFFFFF
Surface
#141414
Text
#7C6331
Accent
#BFA27A
Highlight
The palette as a real page
Make the first impression the one they remember.
The Fine Jewelry palette set as a real page: #141414 text on #F7F5F1, every action in #7C6331.
Designed first
Surface #FFFFFF keeps cards distinct from the page.
Built in minutes
Surface #FFFFFF keeps cards distinct from the page.
Live in one click
Surface #FFFFFF keeps cards distinct from the page.
Headings in Bodoni Moda, body in Montserrat.
Contrast
- AaBody text on the page#141414 on #F7F5F116.9:1AAA
- AaBody text on cards#141414 on #FFFFFF18.4:1AAA
- AaAccent links and icons on the page#7C6331 on #F7F5F15.2:1AA
- AaHighlight on the page#BFA27A on #F7F5F1 · large text2.2:1Below AA
- AaPage color on an accent button#F7F5F1 on #7C6331 · large text5.2:1AA
AA needs 4.5:1 for body text and 3:1 for large text; AAA needs 7:1. Check any pair in the contrast checker.
Copy the palette
:root {
--color-background: #F7F5F1;
--color-surface: #FFFFFF;
--color-text: #141414;
--color-accent: #7C6331;
--color-highlight: #BFA27A;
}Every color and what it is for
| Role | HEX | RGB | HSL | Use it for | Share |
|---|---|---|---|---|---|
| AaBackground | #F7F5F1 | rgb(247, 245, 241) | hsl(40, 27%, 96%) | The page itself, behind everything. Text on it reads best in black. | About 60% |
| AaSurface | #FFFFFF | rgb(255, 255, 255) | hsl(0, 0%, 100%) | Cards, panels, the header and form fields, set apart from the page. Text on it reads best in black. | About 20 to 30% |
| AaText | #141414 | rgb(20, 20, 20) | hsl(0, 0%, 8%) | Headings and body copy: every word meant to be read. Text on it reads best in white. | All reading text |
| AaAccent | #7C6331 | rgb(124, 99, 49) | hsl(40, 43%, 34%) | Buttons, links and active states only, so the next action is always obvious. Text on it reads best in white. | About 10% |
| AaHighlight | #BFA27A | rgb(191, 162, 122) | hsl(35, 35%, 61%) | Small moments: badges, success states, a key number or tag. Text on it reads best in black. | A few percent |
The accent, from 50 to 900
Five colors cover the page; a real site also needs lighter and darker steps of the accent for hover states, tinted backgrounds, borders and focus rings. These are mixed from #7C6331 toward white and black, with 500 as the accent itself.
- 50
#F8F7F5 - 100
#EBE8E0 - 200
#D1C8B7 - 300
#B7A98E - 400
#99855E - 500
#7C6331 - 600
#69542A - 700
#544321 - 800
#3E3219 - 900
#2A2211
@theme {
--color-accent-50: #F8F7F5;
--color-accent-100: #EBE8E0;
--color-accent-200: #D1C8B7;
--color-accent-300: #B7A98E;
--color-accent-400: #99855E;
--color-accent-500: #7C6331;
--color-accent-600: #69542A;
--color-accent-700: #544321;
--color-accent-800: #3E3219;
--color-accent-900: #2A2211;
}More website color palettes
Questions, answered.
The things people ask before they start building.
What colors are best for a jewelry brand website?
Jewelry needs a backdrop that makes metal and stones glow. A pearl page, black ink and a muted gold, with lots of space, let the pieces do the work. The Fine Jewelry palette uses #F7F5F1 for the page, #141414 for text, #7C6331 for actions and #BFA27A as a highlight.
Is the Fine Jewelry palette accessible?
Body text scores 16.9:1 against the background, which passes WCAG AAA. Every pairing a site uses is scored on this page.
What are the hex codes for the Fine Jewelry palette?
Background #F7F5F1, Surface #FFFFFF, Text #141414, Accent #7C6331, Highlight #BFA27A. Every color is listed on this page in HEX, RGB and HSL, with CSS and Tailwind variables to copy.
How should I use these colors on a jewelry brand website?
Use #F7F5F1 for about 60% of the page, #FFFFFF for cards and panels, #141414 for all reading text, and keep #7C6331 for buttons and links only, about 10% of the page, so actions stand out. Save #BFA27A for small details such as badges and success states.
Can an AI website builder pick a color palette for me?
Yes. Orlume (orlume.site) decides the palette, typography and layout for your brief in its design pass, before any code is written, then builds the site in React and Next.js and deploys it in one click.
Still stuck? Email usOr let Orlume pick the colors for you.
Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.
- Free to start
- No card required
- Publish to a live URL
- You own the code