01How Blueprint AI works
Squarespace introduced Blueprint AI at its Refresh event in 2024 as part of what it called Design Intelligence. Website Builder Expert, which tested it, describes a guided flow: you choose the kind of site and business, pick colors and fonts and describe your brand's personality, and Blueprint AI generates a site with AI-written copy and images to match. After that you have the full Squarespace editor.
- 1Pick the type of siteBusiness, portfolio, store and so on.
- 2Describe the business and brandName, what you do, and a personality such as professional or playful.
- 3Choose a styleColors and font pairings from Squarespace's presets.
- 4Review the generated sitePages with layout, copy and images filled in.
- 5Edit in Fluid EngineSquarespace's drag-and-drop editor for everything after.
02What it costs
There is no free plan. A 14-day trial without a card lets you try Blueprint AI. Basic is about $25 a month billed monthly or $19 billed yearly after Squarespace's July 2026 price rise, with a 2% fee on store sales on that plan. Higher plans remove the fee and add commerce features. A custom domain is free for the first year on annual plans.
03Squarespace AI vs Wix AI
Choose Squarespace when consistent, polished design matters and you will not need many add-ons. Wix vs Squarespace goes deeper.
| Squarespace Blueprint AI | Wix (Harmony) | |
|---|---|---|
| Approach | Guided choices, then manual editing | Chat agent plus visual editor |
| Free plan | No, 14-day trial | Yes, with Wix ads |
| Entry price with domain | $19/mo yearly | $17/mo yearly |
| Design quality | Polished, consistent templates | More flexible, more variable |
| Apps and integrations | Fewer | Many |
04Limits to know
If you may outgrow it, how to move a website off Wix or Squarespace explains what moving involves.
- The AI sets you up; most of the design work is still manual editing.
- No code export; the site stays on Squarespace.
- Squarespace also took over Google Domains in 2023, and some users reported DNS problems in the migration; keep DNS somewhere you trust.
- Monthly billing costs about a third more than yearly.
05Getting the most from Blueprint AI
Treat Blueprint AI as a well-designed starting point. Replace the AI copy with your own words, swap in real photography, and remove pages you will not maintain. Squarespace sites look best with strong images, so the time is best spent there.
If you are deciding between Squarespace and an AI builder that writes code, the question is ownership: Squarespace sites stay on Squarespace, while code-based builders can hand you the project. Do I own a website made with AI? covers what that means in practice.
06Who Squarespace's AI suits
It suits people less if they want a free plan, many integrations or the option to export their site.
- Photographers, artists and creatives who want a polished look fast.
- Small service businesses that need a credible site with little upkeep.
- Small stores that value design over a large app ecosystem.
07Squarespace's other AI tools
Beyond Blueprint AI, Squarespace has added AI help for writing text and product descriptions inside the editor, and its Design Intelligence launch included site themes and a layout switcher that rearranges a section's content into different compositions. These speed up editing, but the decisions about what to say and which photos to use are still yours.
What people who tried it say
Hacker News discussion of Squarespace centers on its domains business after buying Google Domains, with freelancers reporting slow DNS changes and advising a separate DNS provider.
- Tell HN: I think there are major issues with Google to Squarespace domainsHacker News
A freelancer reported slow DNS updates after the Google Domains migration; replies recommended keeping DNS with a separate provider such as Cloudflare, whatever registrar or builder you use.
Looking for more first-hand opinions? Search Reddit for “squarespace ai website builder”. We link the live threads rather than summarizing them, so you read them in full.
Our take
Blueprint AI is a good start for people who already want Squarespace's look. It saves an hour of setup; it does not replace design judgment.
Where this falls short
Squarespace changes features and prices; Blueprint AI details are from a third-party test because Squarespace's product pages refuse automated reading.
Orlume's AI decides layout, type and hierarchy before writing code, so the first version looks designed; there is a free plan and no long commitment.
Free to start · No card required · Live in one click
Sources
- 1.I used Squarespace Blueprint AI to build a website in minutes · Website Builder Expert
- 2.Squarespace pricing · Squarespace
Researched and written by the Orlume team · Updated October 2026

