01The core pages
| Page | Job | Must include |
|---|---|---|
| Home | Say what you do, for whom, and where | Headline, main services, proof, one clear action |
| Services or products | Explain what you offer | Each service, who it is for, prices or starting prices |
| About | Build trust | Who you are, experience, photos of real people |
| Contact | Make it easy to reach you | Phone, email, form, address or service area, hours |
| Reviews or work | Prove it | Testimonials, case studies, photos of real work |
02Pages worth adding
- A page per main service, so each can rank for its own search ("teeth whitening Austin", not just "dentist").
- Pricing, if you can publish it; it answers the most-asked question.
- FAQ, built from the questions customers actually ask.
- Booking or quote request, if those are how you sell.
- Service area pages, for businesses that travel to customers.
- A blog, only if you will keep it updated; how to add a blog to a website covers how.
03Legal pages
If your site collects personal information, even just an email address through a contact form, privacy laws in many places require a privacy policy. California's online privacy law, for example, requires commercial websites that collect personal information from California residents to post one conspicuously, per the statute. Terms of service matter when you sell or offer accounts. Does a website need a privacy policy? covers the details.
04Pages you can skip
Long mission statements, separate pages for each team member at a small business, "news" pages that are never updated, and generic resource pages copied from elsewhere add little. An empty blog or a news page last updated two years ago makes a business look closed. Fewer, better pages beat many thin ones for visitors and for search engines.
05How to plan your pages
- 1List what customers askEvery question from calls and messages is a candidate section or page.
- 2Group by serviceEach main service with enough to say gets its own page.
- 3Draw the site mapHome links to everything; every page links back and to contact.
- 4Write before designingReal words reveal how much each page needs to say.
- 5Give each page one goalUsually a call, booking or quote request.
07Making each page work
Every page should open with what it is about, include one obvious next step and work well on a phone. Give each a unique title and description so it can appear in search. How to make a website wireframe helps plan layouts, and how to make a small business website with AI gets the whole site built quickly.
What people who tried it say
Founders discussing small business sites on Indie Hackers favor simple, clear sites built around services, prices and contact over large sites, and note that a site that answers common questions saves the owner time on calls and messages.
- Should your small business have a website?Indie Hackers
Discussion of what a small business site needs to earn its keep, centered on being findable locally and answering customer questions.
Looking for more first-hand opinions? Search Reddit for “what pages does a small business website need”. We link the live threads rather than summarizing them, so you read them in full.
Our take
publish your prices, or at least starting prices. It is the page content most small businesses leave out and the one customers want most.
Where this falls short
Needs differ by industry; restaurants need menus, lawyers need practice areas, stores need product pages. Legal page requirements depend on where you operate and what data you collect; this is not legal advice.
Describe your business and services and Orlume plans the pages and their hierarchy before building, then publishes the site in one click.
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Sources
- 1.California Business and Professions Code section 22575 (online privacy policies) · California Legislature
- 2.SEO Starter Guide · Google Search Central
Researched and written by the Orlume team · Updated October 2026
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