01What AI already does well
- First layouts in minutes
- Many variations to compare
- Responsive versions for every screen
- Turning a design into working code
02What still needs a person
- Knowing the customer and what will persuade them.
- A brand that is genuinely distinctive.
- Deciding what not to include.
- Judging whether the result is actually good.
03The direction of travel
The best AI tools are moving judgement earlier, making design decisions before writing code, rather than generating and hoping. That narrows the gap for simple sites, while designers spend more of their time on strategy and less on production.
Orlume is an example of that shift: orlume runs a multi-agent pipeline: a design pass decides layout, typography, hierarchy and spacing first, and separate agents then write and check the code, so design is never a side effect of code generation.
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Written by the Orlume team · Updated October 2026

