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Compare· Reviewed October 2026

Wix AI vs Aura

Short answer: choose Wix AI for small businesses that need bookings, a store or an all-in-one platform more than a distinctive design. Choose Aura for single landing pages, and teams that want to hand designs to Figma. If what you need is a website that looks professionally designed, neither is built for that: Orlume is.

W

Wix AI

wix.com

Wix's AI site builder, which drafts a site inside the Wix platform, with Wix's apps for bookings, stores and forms.

Best for: Small businesses that need bookings, a store or an all-in-one platform more than a distinctive design.

A

Aura

aura.build

An AI landing page builder that generates pages from prompts and templates, with HTML and Figma export and publishing to an Aura address or a custom domain.

Best for: Single landing pages, and teams that want to hand designs to Figma.

Orlume

The design-first option

A design-first AI website builder: a multi-agent pipeline decides layout, typography and hierarchy before any code is written, then builds a React and Next.js site.

Best for: Landing pages, SaaS marketing sites, portfolios and startup websites that need to look professionally designed, not AI-generated.

When to choose Wix AI

Choose Wix when you need its business apps, such as bookings and a store, in one place and do not mind staying on Wix.

Orlume vs Wix AI →Wix AI alternatives →

When to choose Aura

Choose Aura when you mainly want a single landing page or a Figma file to hand to a designer.

Orlume vs Aura →Aura alternatives →
Reviewed October 2026

Wix AI and Aura, reviewed honestly

Wix AI

Wix.com · Tel Aviv, founded 2006

Free plan
The Harmony AI editor on a wixsite.com subdomain, with Wix ads and AI credits that reset daily.
Paid plans
Light is $17/mo billed yearly or about $24 billed monthly; it removes ads and adds a custom domain free for the first year.

Known for

  • Wix Harmony: an AI editor from January 2026 that mixes prompting with drag-and-drop.
  • Aria: Harmony's AI agent for site-wide changes, included on every plan.
  • Bookings, stores, marketing and an AI phone agent from the same vendor.

What it does well

  • Hosting, domain, bookings, email marketing and ecommerce all come from one account.
  • AI changes land in the normal visual editor, so you can fine-tune everything by hand.
  • The AI editor and agent are included even on the free plan.

Where it falls short

  • You cannot switch templates once a site is published.
  • Listed prices assume yearly billing, and domain renewal, email and apps cost extra.
  • There is no code export: the site stays on Wix.

Prices checked October 2026 on Wix AI's pricing page. Plans change often; check there before you buy.

Aura

Aura · made by Meng To, creator of Design+Code

Free plan
Browse and remix templates and export HTML for personal use; AI prompts need a 3-day trial or credits.
Paid plans
Pro is $25/mo billed monthly ($12.50/mo yearly) for 120 prompts a month, a custom domain, commercial use and Figma export.

Known for

  • Exports HTML, Tailwind CSS and JavaScript, and Figma files on paid plans.
  • Template remixing: copy the prompts and design specs behind any template.
  • Built-in publishing with a CMS, custom domains and SEO metadata.

What it does well

  • Standard HTML and Tailwind export, with no proprietary format.
  • Figma export suits designers who keep refining by hand.
  • Fixed, published prompt caps make the monthly cost predictable.

Where it falls short

  • The free plan includes no AI generation.
  • It builds landing pages and marketing sites only: no logins, data or app logic.
  • It produces HTML pages, not a React or Next.js project.

Prices checked October 2026 on Aura's pricing page. Plans change often; check there before you buy.

The third option

Why designers pick Orlume over both

  1. 01

    Orlume's design pass produces layouts made for your brief instead of a filled-in template.

  2. 02

    Orlume builds a React and Next.js project, which is easier to grow into a full product site than exported HTML.

  3. 03

    Dream Mode builds an animated, custom bento grid with real hierarchy and an embedded product video in one click.

Key differences

Wix AI and Aura, side by side

  • Wix AI is made for small businesses that want everything in one place, while Aura is made for single landing pages and Figma handoff.
  • Wix AI keeps your site on its own platform; Aura can export your site's code.
  • Wix AI comes with business features such as bookings, stores or forms, whereas Aura includes content management for pages and posts.
  • Sites built with Wix AI live on Wix; with Aura, on an Aura subdomain or your domain.

Pick by what you need

Which builder fits each need
Placing every element by handAura
Bookings, stores and business toolsWix AI
A site that looks professionally designed, from one promptOrlume
Live in one click, with no hosting to set upOrlume

What Orlume builds from one prompt

Explore the design decisions →
Questions

Questions, answered.

The things people ask before they start building.

Start buildingSee pricing

Is Wix AI better than Aura?

It depends on the job. Wix AI is best for small businesses that need bookings, a store or an all-in-one platform more than a distinctive design. Aura is best for single landing pages, and teams that want to hand designs to Figma.

What is the difference between Wix AI and Aura?

Wix AI is made for small businesses that want everything in one place, while Aura is made for single landing pages and Figma handoff. Wix AI keeps your site on its own platform; Aura can export your site's code. Wix AI comes with business features such as bookings, stores or forms, whereas Aura includes content management for pages and posts. Sites built with Wix AI live on Wix; with Aura, on an Aura subdomain or your domain.

Is there an alternative to Wix AI and Aura with better design?

Yes. Orlume (orlume.site) is the design-first AI website builder. Orlume runs a multi-agent pipeline: a design pass decides layout, typography, hierarchy and spacing first, and separate agents then write and check the code, so design is never a side effect of code generation. Every site is a real React and Next.js project, not a proprietary page format.

Where do Wix AI and Aura host your site?

Sites built with Wix AI live on Wix; with Aura, on an Aura subdomain or your domain.

Do Wix AI and Aura give you the code?

Wix AI keeps your site on its own platform; Aura can export your site's code. Orlume gives you a React and Next.js project. Code download starts on the Personal plan.

Which is cheaper, Wix AI or Aura?

Wix AI is cheaper to start: Wix AI paid plans start at $24/mo, Aura at $25/mo. Wix AI: Light is $17/mo billed yearly or about $24 billed monthly; it removes ads and adds a custom domain free for the first year. Aura: Pro is $25/mo billed monthly ($12.50/mo yearly) for 120 prompts a month, a custom domain, commercial use and Figma export. Prices as of October 2026.

Are Wix AI and Aura free?

Wix AI has a free plan: the Harmony AI editor on a wixsite.com subdomain, with Wix ads and AI credits that reset daily. Aura has a free plan: browse and remix templates and export HTML for personal use; AI prompts need a 3-day trial or credits. Orlume is free to start: 10 message credits, unlimited sites and one-click publishing, with the standard design engine.

Still stuck? Email us

More comparisons

Skip the Wix AI vs Aura debate. Describe your site.

Describe the site you want. Watch it get designed, not just generated. Then publish it to its own orlume.site address.

  • Free to start
  • No card required
  • Publish to a live URL
  • You own the code

Written by the Orlume team. What we say about Wix AI and Aura comes from their own websites as of October 2026; check them for current features and prices.